The benefits of intelligent service finding

Time Back for
What Matters Most

Ask Hugo gives clinicians hours back by replacing manual searches and failed referrals with instant service matching, bespoke to each individual patient. All designed to streamline care and free up clinicians' time.

Rebuilding Trust,
Improving Outcomes

Ask Hugo helps rebuild patient trust by ensuring access to the right care the first time reducing delays, preventing crisis and supporting self-management and more years in better health.

Real-Time Intelligence for Smarter Commissioning

Ask Hugo unlocks real-time analytics for commissioners by providing live, actionable insights into service demand, referral patterns, and capacity, enabling smarter planning, faster decision-making, and more responsive commissioning across the system.

Smarter Navigation, Seamless Care

Ask Hugo is built on interoperable architecture, adaptable to local service configurations, and designed to integrate seamlessly with existing clinical workflows - making it simple to deploy from a single practice to an entire Integrated Care System (ICS).

For clinicians

Clinicians simply open the chat tool and ask for specific service details (e.g. the phone number for district nursing in Basildon) or describe the needs of their patient. Ask Hugo will ask the professional relevant questions to determine the right service for their patient.

From the middle of the ward round or during a clinic, the Ask Hugo understands clinical and social context: offering immediate locality specific recommendations. Goodbye outdated printed directories and posters, hello Ask Hugo.

For health and care providers

Keeping service profiles up to date is now easier than ever. Ask Hugo sends provider leads regular automated prompts for updates and in return offers rich analytics on how often, where from and why professionals are trying to find provider services.

From every day to surge services during winter pressures, keeping Ask Hugo up to date ensures the right information is effortlessly available across the whole health economy. Goodbye updating the same information in multiple places and not knowing if it's used, hello Ask Hugo.

For commissioners and integrators

Health system managers and commissioners securely log-in to the data portal to discover rich data insights to drive strategic commissioning and service design. Regular updates on selected KPIs can be sent direct to inboxes, as well as data on utilisation, gaps and potential efficiencies.

From population health management to reducing specific health inequalities, Ask Hugo provides data on population needs rarely available to planning teams and decision makers. Goodbye guesswork and inefficiencies, hello Ask Hugo.

The costs of missed opportunities in care are unsustainable

Finding the right services for patients and service users is essential to care, but directories of services are no longer fit for purpose. They lead to inappropriate hospital admissions, high costs and missed opportunities for prevention and self-management.

Every day, patients who could have been supported earlier are admitted to hospital, which could be avoided if only the right services were easier to find. Clinicians face fragmented directories, outdated information, and time-consuming admin. The result? Delayed care, rising costs, and widening health inequalities.

Clinicians need better tools to navigate services for their patients. Our platform transforms how care is coordinated saving time, reducing pressure, and improving outcomes for everyone.

In 2025 the Health Foundation identified clinician decision support tools provided one of the highest ROI of all technology investments for releasing staff time

20%

Emergency Department attends and 1 in 5 admissions are avoidable

£3.5M+

Savings in resource costs in fully automating directories of services nationally.

£100M

A modest 5% reduction in delayed discharges through efficient service navigation could save c.£110 million annually.