Ask Hugo: making service navigation instant, accurate and simple

Deployed to every health and care professional's mobile the Ask Hugo app is simple and intuitive.

For the ambulance crew or district nurse in someone's home, for the GP with 2 minutes left of a 10 minute slot, for the junior doctor mid-ward round - Ask Hugo the same way you would your trusted colleague:

- when is a service open today?

- have they got capacity right now?

- is there a local service in the community for this?

- what's the best pathway available today?

Ask Hugo confirms pertinent details with you - not an endless checklist - and provides instant actionable information to progress patient care.

The future of service finding is here.

Your trusted companion to find the right service fast

Ask Hugo remembers who you are - but today you might be doing a different job to normal! Just let him know to and he'll get you the most appropriate results.

Where your patient is and their age are really important to what services are appropriate. But don't worry, if you forget to mention it, Ask Hugo prompts you to let him know.

Is the need urgent? Ask Hugo recognises the time of day and day of the week - recommending appropriate services so you can focus on the patient in front of you.

Sometimes extra information is essential for making an appropriate recommendation to you. In this case there are range of services for urgent catheter care available - crucial to the decision of which is best is whether the patient can travel or not.

Ask Hugo provides its recommendation with further information so the health and care professional can have confidence the right service has been chosen. Still not sure? Just Ask Hugo for some more information.

Information provided is accurate and up-to-date - not scraped from the web. Ask Hugo offers the opportunity for the clinician to provide feedback if the service is unresponsive or inappropriate. This drives continuous improvement of provider services and the platform itself.

Provider and commissioner insights for better service design and delivery

Ask Hugo intersects AI, service navigation, and clinical decision support. Unlike static or patient‑facing tools, it provides real-time, context‑aware, clinician‑friendly recommendations, adapting to local service availability and evolving care pathways.

For service managers, strategic commissioners and planners it offers:

Automated directory of service - a single version of the truth, constantly kept up to date with minimal administrative effort.
System-wide deployment - immediate implementation of new policies and pathways to all professionals.
Feedback loops - immediate and collated feedback on services from health and care professionals using those services.
Rich intelligence - service gaps, referral barriers and other inefficiencies surfaced ready to action.

While health and care professionals get:

Contextual intelligence - Recommendations factor in patient holistic needs shared with it (non identifiable), clinician role, care setting, and local service configurations.
Whole‑system reach - Designed to support acute, community, primary care, community Pharmacies, social care, third‑sector, and any other services across an entire health economy.
Seamless usability - Natural language interaction makes the tool accessible within fast‑paced frontline environments.